Successful Secondary Packaging Strategies For Commercial Launch Of A Biologic

By Shanna Stevens, Manager, Manufacturing Technologies, Packaging, Catalent Biologics

Every biologic’s successful journey to market hinges upon the collaborative success of the sponsor company and its partners. When a sponsor company selects a commercial manufacturing and packaging partner, they entrust that partner to deliver quality products as part of their brand promise to patients. A commercial packaging solution can be the first and enduring impression that a sponsor company makes on a patient, and its suitability can impact a biologic’s commercial success.

This article describes the following aspects of a successful product launch:

• Secondary packaging development process
• Scope of launch preparations
• Risk strategy
• Milestones
• Secondary packaging strategies:
  • Serialization
  • Artwork
  • Country requirements
  • Organizing and ordering