AvantGo Mobile Pharma™

Pharmaceutical sales reps face the daily challenge of getting in front of as many busy physicians as they can. And the average visit lasts only four minutes. To make the most of every physician interaction—and increase prescriptions of their product line— pharma reps must have clinical, physician and prescription data at their fingertips.

A mobile detailing solution provides the rep with real-time access to existing sales force automation (SFA) systems and all the tools necessary for conducting pharmaceutical business via easy to use handheld devices. The AvantGo Mobile Pharma solution addresses the need of driving revenues while improving the quality of customer interactions and the return on SFA investments.

KEY BENEFITS

• Real time interaction and information access
• Rep-centric design for guaranteed user adoption
• Easy administration and deployment
• Integrates with any enterprise application platform and is device agnostic

ENHANCED PHYSICIAN INTERACTIONS
In the competitive pharmaceutical industry, ongoing physician relationships are paramount. Geared to the unique requirements of the pharmaceutical customer, AvantGo Mobile Pharma provides the critical features needed to maximize the value of every interaction, such as:

• Just in time collateral—ensures that sales reps have accurate, timely product information
• Effective response management—supports the rep in effectively responding to inquiries at the point of customer interaction
• Closed loop feedback—supports the capture of physician feedback while in the field, directly communicating information to the home office
• Easy access to medical knowledge—provides the latest medical information that demanding physicians require

These tools help field sales teams to skillfully manage customer relationships, enabling greater mind share—and market share.

INCREASED SALES FORCE PRODUCTIVITY
AvantGo Mobile Pharma enables sales reps to complete more details in less time by providing remote access via handheld devices to the business-critical information they need. Integrated with leading SFA systems, AvantGo Mobile Pharma provides sales reps with information tuned to the closely regulated pharmaceutical industry, including:

• Electronic sample management—ensures that samples are managed efficiently
• Cross-rep coordination—facilitates knowledge sharing across the sales force
• On the go preparation and research—ensures that reps are able to make the most of every sales opportunity
• Canceled call re-routing—to boost productivity and minimize non-selling hours, reps can re-route cancelled calls in real time.

GREATER RETURN ON SFA INVESTMENT
By fostering greater user acceptance throughout the sales force, AvantGo Mobile Pharma maximizes the return on existing SFA investments. Adoption rates improve dramatically because the application provides intuitive, integrated tools via handheld devices that are more conducive to the pharma detailing environment than laptops or paper-based processes. Equally important, AvantGo Mobile Pharma mobilizes the sales person, not just the SFA system—sales reps want to use it, because it provides all the information required to do the job successfully. And the application integrates seamlessly with leading SFA systems including Siebel ePharma, Dendrite, Oracle and others.

AvantGo, Inc., 25881 Industrial Blvd. , Hayward, CA 94545. Tel: 510-259-4000; Fax: 510-259-4499 .