Packaging represents the brand for each product. Shiny surfaces, vibrant colors and immersive designs all serve a purpose to capture the attention of consumers on crowded retail shelves. Packaging conveys messages related to each brand – is the product “cool”, “sophisticated”, “intelligent” or “effective”? An error in packaging is costly – not only in material goods, but in brand equity.
According to the FDA, 51% of food and drug recalls can be attributed to labeling errors. With thousands of products, hundreds of SKUs and counting, keeping track of the accuracy of packaging in brand companies has become a challenging and error prone process. There is no question that quality control for printed packaging is essential for every company to be confident in releasing products to market.