SCORR Marketing Named Agency Of Record By DaVita Clinical Research
SCORR Marketing, a strategic marketing agency, has been hired by DaVita Clinical Research as their agency of record. SCORR will provide DaVita Clinical Research with a strategic marketing plan, brand development and a Web community for patients, investigators and pharmaceutical development companies.
DaVita Clinical Research (DCR) is a leading provider of renal and complex (renal, hepatic, CV, dermatology, and endocrine participants) clinical research and development from their headquarters in Minneapolis and through their network of 120 research physicians and 160 research dialysis units. DCR has been conducting clinical trials for over 20 years and has worked with over 65 drug and device sponsors.
"We are looking forward to building a successful relationship with the DaVita team to expand the company's current services and focus on a branding strategy for further growth," said SCORR President, Cinda Orr.
"SCORR Marketing has an impressive amount of experience in this industry and we are eager to begin working with them," stated Chris Rucker, general manager of DaVita Clinical Research. "SCORR's strategic approach will lead DCR down a successful path, in addition, we are looking forward to utilizing their marketing knowledge and skills."
SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communications programs to clients in a wide variety of markets and industries. For more information or to view samples of their work, visit online at www.scorrmarketing.com.
SCORR collaborates with energetic companies to develop "next-phase growth strategies" and a disciplined approach to marketing plans that insure solid incremental growth year after year, creating tangible results. SCORR's team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, interactive/Web design and development, as well as tradeshow/event planning and promotion. Detailed information about the company is available at http://www.scorrmarketing.com.
About DaVita Clinical Research
DaVita Clinical Research (DCR) is a renal Phase I-IV clinical trial site and site management organization (SMO) headquartered in Minneapolis, Minnesota. DCR specializes in renal trials and is recognized as a leader in clinical trials for drugs and devices. Locally, DCR offers an alliance of over 120 physicians and has conducted trials in over 160 dialysis units. Nationally, they manage a network of trial sites capable of undertaking renal Phase II-IV clinical trials.
SOURCE: DaVita Clinical Research