Media Cybernetics Announces Acquisition of the Scientific Image Analysis Assets of DataCell, Ltd.
Silver Spring, Maryland -- Media Cybernetics Inc., the leading analytical imaging software provider announces that it has acquired the scientific image analysis assets of DataCell Ltd., an exclusive Media Cybernetics value added reseller of image acquisition hardware, related software and imaging systems in the United Kingdom. With this announcement, DataCell's scientific image analysis staff will remain in the United Kingdom as Media Cybernetics UK. Terms of the transaction were not disclosed.
"The acquisition of DataCell's scientific imaging business represents Media Cybernetics' growing commitment to our business and customer base in the United Kingdom and the European community," said Doug Paxson, President and CEO of Media Cybernetics. "Through the fine work of this dedicated staff and a renewed focus, we look forward to developing closer relationships with our reseller, OEM, and end-user customers in this important business region."
As a result of this acquisition, Media Cybernetics UK will focus on analytical imaging software, hardware and systems solutions sales. These solutions will feature Image-Pro® family software and IQbaseä image informatics solutions, fully-integrated with QImaging digital camera systems, and other third party solutions. The seamless integration of these products offers a wide range of imaging solutions from entry-level, to fully-automated analytical imaging workstations for life science, R&D, and industrial quality control. Media Cybernetics UK will be run by Managing Director, Matthew Firth.
"The acquisition by Media Cybernetics presents an excellent opportunity for us to further broaden and strengthen our position within the UK Image Analysis Market. The historical partnership enjoyed between DataCell and Media Cybernetics has been extremely successful and this next step will allow us to continue to expand our business within the Image Analysis Market. The acquisition will additionally provide us with the opportunity to further strengthen our relationships with the other successful imaging companies that are also part of the Roper Industries Group. This has already commenced with the recent announcement that we will be selling the full range of QImaging cameras. Our prime focus will be upon the sale of analytical imaging software, hardware and system solution sales," said Firth.
About Media Cybernetics
Founded in 1981, Media Cybernetics develops image informatics solutions to automate research, development, and quality control processes in life science and industry. The company's products simplify and enhance image-based data collection and analysis to increase the accuracy and productivity of its customers. Image-Pro Plus is the image analysis software used daily by thousands of researchers and engineers in medicine, science, and industry. For more information about Media Cybernetics, visit www.mediacy.com.