Applied Biosystems Introduces New Power SYBR Green Reagents For Real-Time PCR
Power SYBR Sets a New Standard of Quality and Performance for Real-Time PCR Using SYBR Green Dye
Foster City, CA & Salt Lake City - Applied Biosystems, an Applera Corporation business, announced the launch of Power SYBR Green PCR Master Mix, a new line of reagents for real-time PCR gene expression applications.
SYBR Green dye binds to any double stranded DNA molecule, offering a flexible and easy to use labeling method for real-time PCR.
"Power SYBR Green PCR master mix is the next generation in SYBR-based real-time technology, providing researchers a cost effective and reliable chemistry with enhanced sensitivity for gene expression analysis, gene detection, and quantitation," said Peter M. Dansky, Vice President and General Manager, PCR Consumables Business, Applied Biosystems. "This product introduction enhances our product portfolio for real-time PCR applications and is part of our larger strategy to grow our consumables business."
Applied Biosystems Power SYBR Green PCR Master Mix offers improved sensitivity through a newly optimized formulation. Power SYBR Green PCR Master Mix minimizes variation and ensures consistent experimental results. Extensive validation studies were conducted to demonstrate enhanced sensitivity down to two copies per target.
"While TaqMan chemistry is considered the gold standard platform for gene expression applications requiring high sensitivity and specificity, Applied Biosystems Power SYBR Green reagents offer comparable sensitivity, but at lower cost, for researchers who opt to use SYBR Green for specific applications, such as initial screening, target validation, or rapid assay development," added Dansky.
Power SYBR Green PCR Master Mix replaces the SYBR Green PCR Master Mix in existing Applied Biosystems protocols using the same reaction preparation and thermal cycling conditions. Applied Biosystems offers a complete application solution for gene expression analysis, including an integrated suite of consumables and instruments, such as the Applied Biosystems Expression Array System, the Nucleic Acid PrepStation, TaqMan Genomic Assays, TaqMan Low Density Arrays, Real-Time PCR systems, primer and probe sets, reagents, disposables and software.
SOURCE: Applied Biosystems