Services Marketing: You Can't Build A Strong Marketing Strategy On A Weak Foundation

By Kevin Olson, Industry Standard Research

Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally? Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a marketer, may suffer from lack of influence and respect, limited resources, and limited professional development. But it doesn’t have to be this way. If you want your opinion to be valued among your decision-making peers, your marketing strategy must be built with a strong foundation. That foundation requires a deep understanding of the market, customer needs, and the decision-making process. Using this approach can elevate your credibility, the credibility of your strategy, and the overall impact of marketing plans in your organization.