6 Reasons You Don't Use Market Research

Let’s set the scene: You’ve got a project. It’s probably not the most important thing you or your company will do this year but it’s meaningful. There’s a real chance to move the needle with this one. Maybe you’re considering reorganizing your reg affairs department or outsourcing function. Maybe you’re launching your CRO’s services in Eastern Europe or building a new bioprocessing facility in a non-traditional region of the world. It’s important and could increase sales, capture additional market share, and bolster your professional accomplishments.