Newsletter | August 29, 2019

08.29.19 -- Measuring Marketing Effectiveness: Defining And Implementing Credible Measurements

How Services Marketers Can Own Their Performance Measures

Services marketers are often not evaluated on actual marketing performance. The lack of objective and relevant performance measures can limit respect for the marketing function and influence within the organization, and that’s problematic.

Service marketers can take control of their marketing performance by implementing credible marketing effectiveness measures and creating their own narrative.

Learn How

Services Marketing: You Can't Build A Strong Marketing Strategy On A Weak Foundation

Is your services marketing strategy constantly being questioned, critiqued, and disrupted internally?

Too often, marketers lack vital information to create an effective marketing strategy and your organization and department suffer due to constant disruption of marketing plans. You, as a marketer, may suffer from lack of influence and respect, limited resources, and limited professional development. But it doesn't have to be this way.

Read More


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